Principles of Entrepreneurship and Innovation  ENTR.3000  Fall 2017

- Jack M Wilson, Ph.D.,  President Emeritus and Distinguished Professor of Higher Education, Emerging Technologies and Innovation

Syllabus: Principles of Innovation and Entrepreneurship   ENTR.3000.201 Fall 2017              [Schedule]

Jack M. Wilson
Jack M. Wilson, PhD
Distinguished Professor of Higher Education
Emerging Technologies, and Innovation
Pulichino-Tong 220C
Web link:
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Course Times: Mon.&Wed. 2:00-3:15 pm Location: Pulichino-Tong Bldg 160  Office Hours:  Mon.&Wed. 12:00-2:00

Course Description-Catalog: Catalog: ENTR.3000 Principles of Innovation and Entrepreneurship (Formerly ENTR/64.300)   Course number was formerly 64.300. This course is designed to help non-business students understand the importance of innovation and entrepreneurship in today’s global economy and cultivate an entrepreneurial mindset among students in the Manning School of Business entrepreneurship concentration. It will cover different forms of entrepreneurship such as small businesses, growth ventures, corporate entrepreneurship and social entrepreneurship. The course will focus on the types of innovation, turning innovation into an ongoing new venture and on the entrepreneurial process. Innovation and entrepreneurship theories and concepts will be discussed with real life examples and cases.   Requisite: Sophomore level or higher.

Course Overview: After successful completion of this course, students will:

·         Understand and articulate the impact of innovation and entrepreneurship on community and economic development;

·         Develop an awareness and understanding of entrepreneurship and the entrepreneurial process;

·         Know the three models of entrepreneurial development: Causal, Effectual, and Lean Launchpad

·         Integrate entrepreneurial thinking and problem-solving into their academic and professional aspirations;

·         Articulate the different pathways to entrepreneurship including lifestyle businesses, high-tech/high growth entrepreneurship, corporate entrepreneurship and social entrepreneurship.


Required text: "Startup Opportunities" by Sean Wise and Brad Feld.  Materials may be also found online at:
How to read the materials:  You are expected to read the assigned materials before each class.  You may be quizzed on these materials using in class quizzes, electronic clickers, or required quizzes on UML Blackboard. Other reading material:  During the semester we may discuss relevant articles from the Economist, Wall Street Journal, Boston Globe, New York Times, Wired, Advertising Age, Entrepreneur, Inc. and others.  These articles will relate current events to the concepts taught in class.

Course Syllabus Link:   
Case Study Collection:
Other Entrepreneurship Resources:
Glossary of Useful Business Terms and Acronyms  [

  1. Introduction to the Course

  2. Ch1. What is a startup

  3. Meet the Entrepreneurs

  4. Ch. 2. Democratization of startups

  5. Why Entrepreneurship Matters

  6. ILinc-Tech. Entrepreneurship

  7. Ch. 3 Opportunity Recognition

  8. Ch. 4.  Approaches to Opportunity Recognition

  9. Introduction to Business Models

  10. The Lean Launchpad and Business Model Canvas

  11. Ch. 5.  People

  12. Teams

  13. Ch. 6. Pain

  14. Needs-Pains-Solutions

  15. Ch. 7 Product

  16. New Product Development

  17. Entrepreneurship is Global

  18. Ch 8. Market

  19. Marketing

  20. Ch 9. Planning

  21. The Lean Launchpad and Business Model Canvas (again!)

  22. Ch. 10.  Pitch and Causal Business Plans

  23. Causal Business Planning

  24. Ch. 11. Raising Money

  25. Financing and Funding the Venture

  26. Ch. 12. Pitfalls

  27. How to Fail at Entrepreneurship

  28. Ch. 13. Don't Quit your day job unless.

Principles of Entrepreneurship

Technological Entrepreneurship

Global Entrepreneurship

Starting a New Venture

Resources for Entrepreneurship

Business Case Collection

Glossary of Terms




Jack M Wilson, Ph.D.,