by Jack M Wilson, PhD, [Jack M. Wilson], Distinguished Professor of Higher Education, Emerging Technologies, and Innovation
|This online text is designed to
introduce students to Entrepreneurship as practiced on a Global Scale.
At this time, it is written as an outline that should be read by
following the links to the underlying articles and research.
It draws on many of the classic analyses of entrepreneurship, but it
introduces the reader to the dramatic changes in the world's governments
and economic systems that have facilitated opportunities for
entrepreneurship at the same time that they have presented complex
challenges to anyone who considers operating ventures that span the
In order to understand global entrepreneurship, one must also understand the history and the cultural issues that create the context. No single text, especially one designed to provide a one semester introduction for graduate students with diverse, primarily science, engineering, and management, backgrounds, could possibly do justice to many of these issues. This text attempts to provide the reader with both a basic understanding of the major issues and links to other articles and texts that may take a deeper dive into these very complex topics. To the extent possible, this text tries to link to publically available sources that are accessible to the reader, but some references are to textbooks or other written materials.
The first four chapters focus on the general issues of entrepreneurship in a global context. The next five, chapters 5 to 9 introduce key concepts in Global Business. Chapters 10 and 11 discuss the evolving methods of doing business planning starting from the traditional business plan, demonstrating the limitations of that, and comparing that approach to the business model canvas and the lean launchpad. These topics may be well known to many readers, but are put in the context of operating globally. For many of the readers with backgrounds in science and technology, this may be new information, and links are provided to more in-depth coverage of those topics. Chapters 12 and 13 follow on the theme started in Chapter 8 with specific information about some potential approaches for new global ventures. In chapter 14, we take a closer look at the cultural issues that need to be taken into account in any cross cultural interaction. Past chapters have included many references to customs and cultures and how they impact businesses, but this chapter takes a more systematic look. Then Chapters 15-19 considers five of the worlds most significant economic regions and analyzes each using the historical, cultural, and business concepts that preceded. The last Chapter is an introduction to the growing activities in entrepreneurship education that are stimulating, informing, and supporting entrepreneurship around the world.
|Table of Contents||
Web link: www.jackmwilson.net
Course Link: http://www.jackmwilson.net/Entrepreneurship/GlobalE/JMW-GlobalE-syllabus-F2016.htm
Case Study Collection: http://www.jackmwilson.net/Entrepreneurship/Cases/index.htm
Other Entrepreneurship Resources: http://www.jackmwilson.net/Entrepreneurship/Entrepreneurship.htm